Communications: Success Story
Women Executives in State Government - WESG
Branding
“WESG found a reliable partner in Anas Marketing & Management to help our organization develop a branding program geared to a much larger audience. In a matter of months, we teamed to successfully craft and invigorate core outreach marketing vehicles, with a common new image, including all brochures (membership, corporate and conferences), a complete website redesign, introduction of macromedia flash email announcements, member directory and transition of a quarterly newsletter to a magazine format that garnered broad interest and participation from new and existing members. It also generated new sources of non-dues revenue with the use of corporate ads. Thanks to the Anas team, our association’s image is truly representative of the caliber of women we represent.”
Phyllis J. Doak,
Executive Director, Women Executives in State Government
